DFA Capital Management Inc. Names Lisa Cash as EVP Sales and Marketing

DFA Capital Management Inc., the leading provider of enterprise capital management software solutions to the insurance and financial services industries, today announced that Lisa Cash has joined the company as Executive Vice President, Sales and Marketing. Cash will be responsible for global sales, market development, managing strategic partner programs and distribution strategies.

DFA Capital Management Inc., through its market-leading ADVISE TM and GEMS TM software platforms, helps companies optimize financial decision-making across all interdependent segments of their business. By enabling true dynamic financial management, DFA Capital Management gives companies the ability to increase revenues, reduce cost of capital and improve return on equity (ROE). “Lisa’s expertise in the software industry and her ability to scale an organization will be a great asset to DFA as we execute our market expansion strategy,” stated Markus Rohrbasser, Chairman and President of DFA Capital Management Inc. “She brings a proven ability to translate organizational vision into short- and long-term operational and financial success.”

Cash joins DFA Capital Management Inc. with more than 15 years of experience in executive and sales management. Previously, as the CEO of Princeton Softech, a global software company, she gained recognition as an innovator and clear market leader in developing the $4B database archiving market. Additionally, she raised over $21 million in venture capital financing and led the company’s global expansion. Her credentials also include executive positions at Experian and Bell Atlantic (now Verizon). Cash, an expert in a variety of industries, frequently speaks at both regional and national conferences and is a guest lecturer at Wharton School of Business. She is also the recipient of numerous awards including Ernst & Young Entrepreneur of the Year, Business News New Jersey ’s 40 under 40, and was a CEO under 40 finalist.

About DFA Capital Management Inc.

DFA Capital Management Inc. is the market leader in dynamic financial analysis software for the insurance and financial services industries. DFA’s software-based financial and risk management system is a foundation for competitive advantage for any insurance company with multiple business lines, reinsurance activities, rapidly changing business portfolios, and significant premium volumes.

Founded in 1999, DFA Capital Management Inc. is headquartered in Purchase, N.Y., with offices in Germany and Switzerland.

For media inquiries, contact:

Kathleen Sheridan
Stanton Crenshaw Communications
Tel: +1 212.780.1900
ksheridan@stantoncrenshaw.com

Karen Verelley
Vice President, Marketing
DFA Capital Management
Tel: +1 914.701.7238
Cell: +1 203.856.7273
karen.verelley@dfa.com